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To be eligible to take the MCC-201 Certification Exam, candidates should have a solid understanding of the Marketing Cloud platform and its key features. They should also have experience in configuring and managing Marketing Cloud Connect, which is a set of tools that enable marketers to connect the Marketing Cloud with other Salesforce products. Candidates should also have a good understanding of data modeling and data synchronization, as well as experience in creating and managing email and mobile messaging campaigns.

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Salesforce Marketing Cloud Connect Essentials Sample Questions (Q41-Q46):

NEW QUESTION # 41
Which two statements about a database of record are correct? Choose 2 answers

A. It is a centralized storage repository of data about objects or people.
B. It is any data structure in which multiple opt-in statuses can be stored for a subscriber.
C. It is a system in which a subscriber's status is maintained.
D. It is any database containing subscriber data.

Answer: A,C

NEW QUESTION # 42
A customer has several values that need to be used in the body of an email send:
* The data would be stored in a reference data extension, related on SubscriberKey.
* There may be one or more records for each subscriber.
* The audience is generally over 1 million subscribers.
* The content is time sensitive and should be sent as quickly as possible.
* The customer is not using "catch and release" sending.
* The reference data extension contains 25 columns.
Which method should be used?

A. AMPscript a single LookupOrderedRows Function
B. AMPscript a single Lookup Function
C. Server Side Javascript a single LookupOrderedRows Function
D. Dynamic content via the Dynamic Content Wizard

Answer: A

NEW QUESTION # 43
Northern Trail Outfitters has a customer login page on their website and wants to use Marketing Cloud to send an email to customers who need to reset their password. The email needs to be sent as quickly as possible. Their web server should receive a notification when the email is sent.
Which solution should they use?

A. Triggered Send Definition
B. Transactional Messaging API
C. Multi-Step journey with an API Event entry source
D. Single Send journey with an API Event entry source

Answer: B

Explanation:
To send an email to customers who need to reset their password on their website, Northern Trail Outfitters should use Transactional Messaging API. Transactional Messaging API is a tool that allows marketers to send transactional emails with high priority and reliability. The emails are sent as quickly as possible and can be personalized with dynamic content. The web server can receive a notification when the email is sent by using callbacks or tracking events. Reference: https://help.salesforce.com/s/articleView?id=sf.mc_rn_transactional_messaging_api.htm&type=5

NEW QUESTION # 44
Northern Trail Outfitters (NTO) is the holding company of three subsidiaries: Universal Containers, Ursa Major Solar, and Cloud Kicks. NTO recently purchased Marketing Cloud and has asked its consultant to recommend a scalable business unit (BU) hierarchy. They don't plan on executing any marketing campaigns on behalf of the NTO holding company, but NTO employees would like access to all subscribers and aggregate reporting. Additionally, each subsidiary business will be regularly running campaigns and should have their own branding, content, and subscribers.
Which solution should the consultant recommend?

A. One parent BU and two child BUs with their own Sender Authentication Packages.
B. One parent BU and one child BU
C. One parent BU and three child BUs with their own Sender Authentication Packages.
D. One parent BU with three additional private domains.

Answer: C

NEW QUESTION # 45
Northern Trail Outfitters wants to monitor available coupon codes and sends a notification to their email specialist instructing them to request more codes for importing if the available coupon count falls below 500 available codes.
Which two activities would be automation?
Choose 2 answers

A. Verification Activity
B. Data Extract Activity
C. Import Activity
D. Filter Activity

Answer: A,D

NEW QUESTION # 46
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